Outcome:
Separated into Our Goals & whether we have achieved or not achieved them
Our Beneficiary Persona:
Meet Rendi
Community Needs
Proper Education and Awareness on the Deafblind
More job opportunities
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The Singapore Association for the Deaf and Singapore Association of the Visually Handicapped help to raise awareness through creation of online articles and magazines
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Need more awareness on how to help this community group
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Example: Guiding a person with Visual Impairments​
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Low job opportunities for the deafblind community​
"There were no specific job catered for the deafblind and jobs offered lack disability-friendly features"
Found it hard to seek for part-time jobs and was rejected many times due to my disability
An interviewee (Ambiga)
Rendi (DeafBlind client)
Community Gaps
Minority group
Only 350 registered Deafblind in Singapore (Singapore Association of the Deaf, 2015)
Lack of resources
Assistive technologies
Lack of inclusive physical features in the public to ease traveling ​
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Uneven pavements
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Non-contrasting bus colours
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Dim street lights in streets
Costly facilities
Braille display helps in translating data or information online into braille
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Costs > $10,000 (According to The Singapore Association for the Deaf (2015)
Problem Statement
With the lack of awareness that the deafblind community face, they lack employment opportunities in the workforce, affecting their quality of life as they are unable to gain independence and financial stability.
Lost of hearing and sight
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Assets:
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Sense of touch & smell
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Utilising their assets
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Perfume studio
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Beneficiary taking up the role of a perfumer
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Asset-Based Community Development
Our Solution: Real. Scent
Raising awareness and provide employment opprtunities to the Deafblind community by becoming perfumers at our Perfume Studio
As a Social Enterprise, Real. Scent uses both the Work Integration & Plough-Back Profit model.
As a Social Enterprise, Real. Scent uses both the Work Integration & Plough-Back Profit model.
Our Objectives
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To raise awareness of the deafblind community
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To empower and provide employment opportunities for the deafblind community
SMART Goals
With our needs identified, we have set 3 SMART Goals for Real. Scent
Business Targets
Social Targets
Discussion of Objectives
Discussion of Objectives
Not Achieved
Achieved
Gain a total sales of $1665.00
Have 50% of participants to learn something about the deafblind through the workshops
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Successfully gained a total of 28 participants for the perfumery workshops
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Post survey responses indicated that 90.1% of participants learnt something new about the deafblind community
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Some responses by the participants on key things they have learnt about the deafblind community are:
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"I’ve learnt that it is very important in communication to voice out and talk instead of using body language in order to make them feel more included and comfortable as well"
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We have exceeded our mentioned objectives by 40.1%
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Hence, this highlights that we have successfully achieved our objectives in raising awareness for the deafblind community to the public
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Each workshop session of 1.5 hours is priced at $35 per participant
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The perfumery guides are remunerated $65 per workshop.
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Gained a total sales of $1583 (as of 29 July)
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Projected total sales of $2948 (as of 5 Aug)
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We have missed our mentioned objectives by $82
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Hence, this highlights that we are not successful in achieving our objectives in gaining a total sales of $1665.00
4 out of 5 of the perfumers felt that the workforce is inclusive
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Successfully employed a total number of 6 clients to be perfumery guides, where 1 of them is deafblind, 3 of them is visually-impaired and 2 are deaf.
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Survey responses indicated that 6 out of 6 of the guides felt that the workforce is inclusive
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When asked for the reason for their choice, most mentioned that Real. Scent
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"They always meet us in convenient locations then bring us to the location"
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Hence, this highlights that we have successfully achieved our objectives in providing an inclusive workforce for the deafblind community.
Rationale behind unachieved objective
Lack of publicity
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Facebook​
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To appeal to a different age group
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To appeal to adults with more spending power
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E-commerce platforms like Carousell
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To sell our perfume made by our instructors
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To promote our perfume making workshop
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Early publicity prior to perfume workshop launch
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NP Official Instagram and Telegram page
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NP News
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Delay of workshop starting date
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Did not apply contingency plan
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Kept waiting for emails from organisations
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Mislooked the timeline
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Therefore, unable to conduct sufficient workshops to achieve total sales
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