Implementation:
Separated into Pre-implementation & actual implementation
Pre-Implementation:
1. Team's Trial Run
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Understand the different segments we have in our workshop
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Test out the outline of the workshop that we have created
2. Training Session for instructors:
Each instructor would go through at least 3 Training Session & 1 Trial Run
Purpose: Get our instructors to understand each other and familiarise the whole outline of the workshop. Additionally, to be clear of their job scope.
Trainings
Training Session 1
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Our first Get-To-Know session where the team get to meet our Perfume Instructors for the first time.
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We got closer to our instructors better through a series of Bonding Activities.
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Briefed our instructors about Real. Scent and how the workshop outline.
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Answering some questions that were raised by the instructors
Training Session 2
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Instructors got to experience our workshop where they got to make their own perfume
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They got to practice some facilitations skills by running through the different segments
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Answered some questions that they have regarding some of the segments
Training Session 3 & 4
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Each instructors took turns to practice their facilitation skills
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Helps us to see which instructor are ready for the workshop
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Workshop 4 is optional
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Facilitators who are weaker in facilitating
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Our mini bonding session together!
Nikol is facilitating the workshop for our instructors. Our instructor got to make their own perfume for the first time!
Our instructor Mr Hamid is making his own perfume! He chose "Musk" as one of her Base Note.
Nikol is facilitating the workshop for our instructors. Our instructor got to make their own perfume for the first time!
Our instructors took turns to practice facilitating infront of all of us
3. Trial Run for instructors:
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Each instructor will go through 1 trial run each
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Each instructors are being paired to led a workshop on their own.
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Purpose: Get our instructors to practice facilitating, boost their confidence & prepare them for the real workshop
Look at our participants focusing on making their own perfume!
Feedback:
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Instructors had too little time to share their personal stories
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Participants attending alone were awkward with each other as there were no ice breaker activities
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Providing wet wipes for participants would prevent them from facing difficulties in differentiating the scent.
Our participants are listening to our instructors' instructions attentively!
Actual Implementation:
Perfume Workshop
Our participants wearing Ear plugs and their Vision Simulator Glasses for our first segment "Find the Scent"!
Our participants are putting on their ear plugs for the segment "Losing your hearing".
We are happy to conduct a weekend workshop on a Saturday morning. We were able to use the external venue at FuChun CC. We had 14 participants that day!
Our participants wearing Ear plugs and their Vision Simulator Glasses for our first segment "Find the Scent"!
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We will be conducting a total of 9 workshops
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12 July to 5 August
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Minimum of 5 participants each workshop
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Each workshop will consist of 5 segments, between 1.5 hours to 2 hours
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Do click on the link to view a more detailed Programme Curriculum
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Workshops are usually conducted
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Weekdays: After school timing in school
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Weekends: External venue in the morning
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Booth
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We have a booth outside our workshop
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Selling perfumes made by instructors
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We started our Instagram page on week 2
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Raised awareness for the Deafblind
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418 followers
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Average of 66 likes per post
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Action Plan:
1. Manpower Allocation:
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Roles are allocated based on the Thomas Kilmann Conflict Mode Instrument (TKI) Model
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Each of our Strengths & Weaknesses
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6 different roles in our team
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Chief Executive Officer
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Chief Operating Officer
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Supply Chain Director
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Client Relationship Director
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Marketing Director
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Finance Director
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This is our organisation structure.
Using the TKI Model to allocate our roles!
This is our organisation structure.
3. Budget:
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Secured a sponsorship from The Majurity Trust
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90% of our project is covered
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Up to $3680.81
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Purchased materials & equipment on certified website at an affordable price
Marketing Plan:
1. Product
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Perfume workshops
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Creating their own scent
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Under a simulation of both Blindness & Deafness
2. Perfumes curated by Deafblind instructors
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Placed outside our workshop booth
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Instructors will earn their commission by selling their respective perfumes
3.Instagram account
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418 followers
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Average of 66 likes per post
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Upload videos about our Deafblind community
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Upload posts regarding our Perfume-making workshop
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Interactive stories to allow followers to gain knowledge about the Deafblind
2. Place
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All of our workshops were conducted physically.
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Weekday sessions: Classrooms at Ngee Ann Polytechnic or at Dialogue in the Dark.
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Weekend sessions: Fuchun Community Centre.
3. Price
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Perfumes made by our instructors
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Priced from $15 to $20
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All workshops are priced at $35 per person
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Due to the results from our Market Research Surveys
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4. Promotion
Do click on the picture to view our Instagram account!
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Marketing strategy to boost sales
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Launched a special promotion of 10% off if they brought a friend
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For dates that our workshop lacked participants (25th, 26th & 28th July)
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1. Online social media marketing tools:
a) Real Scent's Instagram
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Posted a total of 14 posts and
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Garnered 418 followers
- Average of 66 likes per post
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Includes information about the Deafblind community, promotion of our perfume workshops & curated videos of our beneficiaries.
b) Ngee Ann Polytechnic's Instagram & 'NP Fam Updates' Telegram Channel
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Liased with Ms Mok, Senior Executive of Ngee Ann Corp Comms, to promote Real. Scent on both of these platforms.
2. Traditional marketing tools:
1) Pop-up Booth
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Garnered about 130 followers on Instagram through this booth
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Promoted our perfume workshops, sold instructors' perfumes and made customised perfumes.
2) Talk with CDT Juniors
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We talked to Year 1 students from Community Development about Real. Scent on 7 July
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Invited one of our instructors, Mr Hamid, to talk more about his condition.
Challenges - What went well:
1. Ability to secure sponsorship
Details
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From week -5 we sent out our sponsorship request to The Majurity Trust
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We secured the sponsorship on week 3
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Secured a sponsorship of $3680.81
Rationale
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Detailed business proposal
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Unique workshop
2. Training instructors within a short timeline
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We only managed to secure our instructors with Visual Impairments on week 8
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We had to start training on week 10
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Prioritising tasks that are more important
3. High engagement(s) for advocacy videos
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Reached a total of 2,428 accounts
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"A day in the life" Series
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"Get to know" Series
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Advocacy videos are interesting and of good quality
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Deafblind community is a hidden group and many are unaware of them
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Pique their interest
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Regular posting on Instagram
4. Ability to secure adequate number of blind beneficiaries
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Able to secure 4 instructors by first training
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1 Deafblind
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3 Visual Impairments
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Lack of companies who are willing to hire people with visual impairments
Challenges - What went wrong:
1. Failure to launch Real. Scent at Week 9
Details
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Resulted a delay in the timeline
Rationale
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Difficulty finding instructors
2. Difficulty sourcing for venue
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Unable to conduct workshop
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Delay in timeline
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Miscommunications with Dialogue in the Dark
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External venues are expensive and we had to spend within our limits
3. Failure to secure sufficient deaf beneficiaries by the first training session
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Unable to train them on time
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Delay in timeline
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"Losing your hearing" segment will not be able to led by our instructors with hearing impairments
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Most of them are employed full-time
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Lack of connections with deaf beneficiaries
Team Challenge:
Communication Issue
Details
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A 6-men team
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Break down in communication between each member
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Rationale
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Instructions are sent personally
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Other team members unaware
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Confusion
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Too many messages in group chat
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Missed out important messages
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